ACUP Roundup in Texas
Rethink Your In-plant
"We must stop thinking of ourselves as printers," implored opening keynote speaker Dr. Jerry Waite, professor of technology at the University of Houston. "It's our job to help our customers get the right message to the right person at the right time using the right media."
This, he noted, requires a mix of media, not just printing. In-plants must seek ways to incorporate e-mail, PURLs, social media and mobile communications into integrated print campaigns.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
