ACUP Roundup in Texas
Everyone on your staff, he noted, should be a salesperson for the in-plant. They should all be able to articulate the value the in-plant provides (e.g. cost, convenience, brand police) and be able to upsell other products when talking with customers.
He encouraged managers to talk with customers about their needs and update services accordingly.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
