March Madness For Printers Tipped Off at Dayton

The theme of the event was "Print Delivers! " Print is no longer simply ink on paper. It has evolved into a tool that allows marketers to highly target, stimulate the five senses, integrate with the latest technology and most importantly, it drives results.

Attendees heard industry leaders make a case for the effectiveness of print, as well as the sustainability of paper and print. Speakers shared real world case studies, relevant statistics and innovative examples on how leading marketers are using print to drive results. Attendees were also educated on how print is a renewable resource that they can feel good about using.