Understanding The FM "Monster"

IPG: Ray, I'm sure it's tough to convince your management to give you money for new equipment. Wouldn't it be easier to let an FM buy the equipment and do your printing?

Chambers: It might be in some circumstances. My first recent reaction to that: It's just another business decision. What kind of analysis went with the request? What's the payback on it? If it's five years or less, that's a 20 percent return on investment. That's pretty darn good.