Understanding Print and Mail Operations

Ray Chambers described the complexities of Copyright law, including the Fair Use Doctrine, the Digital Millennium Copyright Act and the TEACH Act. His remarks can be summed up in one brief statement: "When in doubt, get permission."

A Matter Of Marketing

Maury Kane led a discussion on marketing the in-plant. Marketing, he explained, is essential for university in-plant services. Kane advised print and mail managers to develop a marketing plan. He outlined the essential components of a good plan.