Understanding the New Value Chain

According to InfoTrends/CAP Ventures, for every $1 spent on printing and finishing, another $6 is spent on the creation, management, fulfillment/distribution, storage and inventory obsolescence of those printed materials. Content alone is a $1 trillion market.

An in-plant that can insert itself into the processes that occur before and after printing and finishing will deliver significantly more value to its constituencies. These processes—known as the "New Value Chain"—include processing data, designing, composing, RIPing, printing, finishing, fulfilling, distribution and tracking responses.