Transforming In-Plants into Profit Centers

3. Align with marketing.

Debbie Pavletich, former president of the In-plant Printing and Mailing Association (IPMA) and manager of Graphic Services at Briggs & Stratton, positioned a member of her in-plant within the company's marketing department to be involved with marketing campaigns as they develop. Initially the in-plant printed technical publications and production materials but expanded to produce marketing materials after demonstrating that cost savings would result from moving this work in-house. "Integrating within your organization is the key to your success," says Pavletich. "Do whatever it takes to satisfy your customers' needs, add value and be viewed as an essential partner to your organization."