Getting the Most Out of Coated and Uncoated Papers

Each paper has characteristics that will influence how the final product will look. For example a brighter or bluer paper will contribute to a winter scene while a warmer color paper might be better for flesh tones or food products. A brighter paper is said to give the image more contrast and the illusion of a whiter sheet of paper. The smoothness of the paper surface will affect the gloss of the paper. A lower gloss paper surface, such as a matte, satin, dull or uncoated paper, makes it easier to read type, while a higher gloss paper surface can produce sharp/contrast images with a high ink gloss that makes the image pop from the page.—Brian Fenner, NewPage