UC-Davis Stays A Step Ahead

To further endear the in-plant to customers, Repro Graphics' lead designer offers free courses to the campus staff development department on printing and creating files. This not only educates the client on how to perform a function correctly, it is also a marketing opportunity, Dunn notes.

"These are things we can introduce that another vendor may not because we are only here looking out for the campus and departments; we are not here to do commercial work," he says. "We need to stay progressive and creative in order to be able to have that loyalty from the campus community."