Tyson-Printing For Chickens

"In other words, they want to control everything from the genetic end with the egg through processing and sales," explains Gayer. "And I think they looked at the providing of labels as helping control the process on the sales and marketing end."

In 1986, Tyson's 48 production plants were still contracting with outside printers to print their labels. Since most of the production plants' contracted printers weren't using the same specifications to manufacture Tyson's labels and boxes, Tyson began to encounter problems with inconsistency in their branding.