Social Networks and the In-plant
Several commercial printers have begun marketing on social sites. A quick search on YouTube for "commercial printers" yielded 494 hits from printing companies in locations like Jacksonville, Mt. Kisco and Mission Viejo, as well as suppliers trying to sell to commercial printers.
In-plant print shops do not seem to be as active on social media. Does social media marketing have a role in marketing an in-plant? Several college and university in-plant managers have set up Facebook profiles. The lessons from these early adopters may help other in-plant managers from all types of organizations decide whether social media marketing is right for them.
- People:
- Dwayne Magee
- Paul Roberts
Ray Chambers, CGCM, MBA, has invested over 30 years managing and directing printing plants, copy centers, mail centers and award-winning document management facilities in higher education and government.
Most recently, Chambers served as vice president and chief information officer at Juniata College. Chambers is currently a doctoral candidate studying Higher Education Administration at the Pennsylvania State University (PSU). His research interests include outsourcing in higher education and its impact on support services in higher education and managing support services. He also consults (Chambers Management Group) with leaders in both the public and private sectors to help them understand and improve in-plant printing and document services operations.
