Social Networks and the In-plant
"They can check in via Facebook to see what might be happening at College Press that day," he explains. He is also planning to use the site for special offers.
Lessons to Take
We can take a couple of lessons from these early adopters. First, content is vital. One not only needs a steady stream of content, but there should be a mix of both marketing-related items and "fun" things. Remember that you are competing with a range of other sites for the attention of your "friends," so you have to find ways to catch their attention. If all you post is self-promotional content, there's a good chance your customers are tuning you out.
- People:
- Dwayne Magee
- Paul Roberts
Ray Chambers, CGCM, MBA, has invested over 30 years managing and directing printing plants, copy centers, mail centers and award-winning document management facilities in higher education and government.
Most recently, Chambers served as vice president and chief information officer at Juniata College. Chambers is currently a doctoral candidate studying Higher Education Administration at the Pennsylvania State University (PSU). His research interests include outsourcing in higher education and its impact on support services in higher education and managing support services. He also consults (Chambers Management Group) with leaders in both the public and private sectors to help them understand and improve in-plant printing and document services operations.
