Try Insourcing

"That's going to be our growth area," he says. "It increases our revenue, which allows us to purchase better equipment to support the university."

Eastman Chemical of Kingsport, Tenn., came up with the idea to sell printing after the company began looking for ways to cut costs. The in-plant offered to use up its extra capacity by insourcing. Upper management gave the shop a tentative green light, and the in-plant went on to sell $280,000 worth of printing, photography and video production last year. Its goal this year is to sell $700,000.