Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

The choice of production vehicle can have design considerations, such as aqueous ink-jet printing not supporting the same amount of color coverage as toner. It’s not a case of simply doing the existing piece in color, since design changes may be warranted to keep costs down. An alternative way of thinking about transpromo color is to break it down into three levels—full, anywhere and select, in declining order of cost.