Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

In addition, several speakers cautioned that development efforts don’t end when the first piece is mailed. Messaging must be refreshed on a regular basis and should be adjusted to reflect any response to date from a recipient.

Broader use of color is one element that defines transpromo vs. traditional statements, but it’s not an absolute requirement. Spot color and black-and-white components may be sufficient.