Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

Several success factors kept being raised by speakers regardless of the topic specified for the given session. Among these: Messages must be relevant and channel agnostic; having a good database is critical; pieces must be well designed for the purpose (marketing); and customer education is still required.