Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

TP Summit Draws a Crowd

InfoTrends recently put on a TransPromo Summit in New York City that drew several hundred attendees. The current and potential users and service providers in attendance included in-plant managers from Allstate and Portland General Electric. Taken as a whole, the sessions served as a good primer on the business and production issues companies face in capitalizing on this opportunity.