Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

Working against these positives is the ingrained corporate mind-set of being extremely aggressive on the cost of such documents. As a consequence, the per-page cost of full-color output can send potential users into sticker shock. They must be convinced that the conversion will have an ROI, which typically involves a long sell cycle.