Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

3|Recent changes instituted a very favorable postal rate for sending a second ounce at the First Class rate. This makes it very cost effective to increase the size of bill/statement mailings to accommodate marketing messages.

Although not yet a driving factor, there’s also the specter of proposed “do not mail” legislation.

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Companies:
Eastman Kodak Co.
Exstream Software

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TRANS­PROMO: Printing that Fills the Bill

TRANSPROMO: Printing that Fills the Bill