Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

Several factors contribute to the bullish outlook for this market segment.

1|Bills and statements enjoy nearly 100 percent delivery and open rates, and consumers are interested in the contents, making this a desirable target audience.

2|The majority of consumers have yet to embrace online billing and payment, so companies have to do these mailings. That makes them very motivated to offset the cost.