Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

“People just used as many characters as they could make fit on a line. They focused on jamming data onto a piece of paper,” McGrew explains.

The redesign process for converting a traditional statement into a transpromo piece can take six weeks to six months, depending on the condition of the current statement, approval process involved and output device used, says the evangelist. Other speakers at the TransPromo Summit see the implementation timeline ranging from six months to two years, not including the sell cycle.