Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

Expertise in information design, production technology, results measurement techniques and postal optimization is required to craft an effective program.

As a data center and transactional segment evangelist at Eastman Kodak, Pat McGrew is an advocate at large for the transpromo market segment, and not just for Kodak’s efforts. She points out that the traditional statement was never actually designed in the true sense.