Transpromotional printing (or “transpromo” to those in the know) is a growing market for digital printing. But just how much of it can go to your in-plant?

By Mark Smith

TRANSPROMO, ADDING marketing messages to bills/statements, is a rarity in today’s business climate—a printing segment that promises strong growth. Unfortunately, that spending is likely to come out of a company’s traditional direct mail budget.

According to research done by InfoTrends, a Questex Co., color digital output of transpromo work totaled more than 1.6 billion pieces in 2006. InfoTrends projects the annual output to approach 22 billion pieces by 2010, for a 91 percent compound annual growth rate.