TransPromo Summit Comes to New York

“It’s a new market opportunity that is about to explode,” enthused Charlie Pesko, whose company InfoTrends organized the summit.

Attendees learned of the importance of varying the marketing message with each statement sent to a customer and of tracking and measuring the results of this type of marketing. Also, the marketing message on the transactional piece must be consistent with other marketing messages being sent out by other means.