TransPromo Summit A Success

By Bob Neubauer

• Transpromo documents are addressed to a well-known target market: current
customers.

To succeed, Transpromo messages must be relevant to the recipient and offer them some value, said Barb Pellow, of InfoTrends. Also, they must have a quality design that communicates the message effectively.

Other speakers noted that campaigns must be designed to get a specific reaction. One suggested changing the position of ads from statement to statement so customers don’t learn to tune out anything in a particular spot.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.