TransPromo Summit A Success

By Bob Neubauer

Much of the summit was devoted to promoting the value of Transpromo. Among the points made by speakers:

• Transaction documents command more attention; customers spend 1-3 minutes reviewing statements.

• Since companies already mail statements, Transpromo is cost-efficient.

• Transpromo can cut through the clutter. Customers receive less than 12 transaction documents monthly.

« Previous 1 2 3 4 5 6 7 8 All Next »

0 Comments

View Comments

Companies:
Eastman Kodak Co.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.