TransPromo Summit A Success

By Bob Neubauer

After holding customer focus groups, Ford learned that customers expect to hear about new products, so they are open to reading about them on their statements. They love seeing photos of new products. But excessive advertising will turn them off.

McClure, like many speakers at the event, said measuring and tracking the results of a Transpromo campaign is crucial. His group tracked responses from both target and control groups. Without giving any numbers, he acknowledged that Transpromo has generated sales for his company.

« Previous 1 2 3 4 5 6 7 8 All Next »

0 Comments

View Comments

Companies:
Eastman Kodak Co.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.