TransPromo Summit A Success

By Bob Neubauer

“Campaigns and messages need to be refreshed constantly,” he said.

At times, he added, the marketing message should not try to sell but to inform, as when Ford used the space on invoices to tell customers about awards the company had won.

TransPromo should be used to reinforce company marketing messages being sent out by other means, such as direct mail offers, McClure said. Offer expiration dates and other information must be consistent with other ads.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.