TransPromo Summit A Success

By Bob Neubauer

One who has done exactly that is Dennis McClure, invoice marketing manager of Ford Motor Credit Co. In what was perhaps the best session of the summit, the fast-talking McClure described how Ford leveraged its invoice statements for marketing purposes. He cautioned others to develop guidelines for messages, so the same ads aren’t repeated until they lose their impact.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.