TransPromo Summit A Success

By Bob Neubauer

Keynote speaker Jeff Hayzlett, chief marketing officer of Kodak’s Graphic Communications Group, got to the heart of the matter in his second-day keynote address: “TransPromo is a hot topic for a good reason: it works,” he said. “Smart marketers...are using new digital print technologies to turn traditional statements and routine correspondence into personalized, revenue-generating promotional vehicles. TransPromo can take a cost center and turn it into a profit center.”

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Companies:
Eastman Kodak Co.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.