Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

Financial services, such as insurance companies, banks and mutual funds, are in competition for your retirement investments. Imagery on brochures can be selected based on the recipient’s age or gender or family makeup.

Supermarket loyalty customers leave a trail showing the timing and nature of their purchases. Newsletters or other promotions can provide coupons based on past purchases or coupons designed to get you to change brands.