Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

Healthcare organizations, especially HMOs, can personalize communications based on age, medical condition or location. Newsletters and advisories can be specific to the individual.

Higher education can apply VDP in admissions, alumni relations and development/fund-raising. For admissions, images on brochures can be specific to the potential student’s interests as indicated on a form. Alumni relations can use information and imagery based on the alum’s date of graduation and degree. Fund-raising can tailor requests in many ways.