Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

Variable data printing (VDP) means that each impression can be personalized for the recipient. The text and graphics can be personal to them, generated from databases that have information about the individual.

The Hot Markets

All of the major markets for printing (see page 28) can benefit from VDP, but there are a few that are hot:

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Frank Romano Author's page

Frank Romano is Professor Emeritus at RIT School of Media Sciences.

Digital Printing: The Hot Markets