Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

fxrppr@rit.edu

The Market Segments

There are 40 major markets for printing:

Ad Agency

Architecture/Engineering

Associations

Automotive

Banks

Beverages

Book Publishing

Casino/Gambling

Catalog & Mail Order

Cruise

Department Stores

Fashion and Apparel

Franchise Ops (channel sales)

Fund-raising

Gas & Electric

Government (Federal)

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Frank Romano Author's page

Frank Romano is Professor Emeritus at RIT School of Media Sciences.

Digital Printing: The Hot Markets