Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

• Financial/transactional (annual/quarterly reports) are already using on-demand approaches.

• Lastly, forms, packaging/labels, stationery and miscellaneous make up the remaining 31 percent. They all are affected by VDP.

How much does it all total? About $321 billion for all printing and packaging in the U.S. produced internally or externally. Just over 10 percent is now printed digitally—and growing, as marketers discover the unique capabilities of digital printing.