Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

There are 40 primary market segments in which business entities operate, from ad agencies to wholesale food (see list at end of story), and each segment has unique marketing, promotional and communication channels and approaches.

The Technology

Digital printing involves any reproduction process that does not use a static image carrier (such as a plate). Every page impression is regenerated, even if it is the same as the previous page. Digital printing refers to any printing method that places spots of colored particles on substrates, with toner and ink-jet being most common.