Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

• Periodicals (magazines, journals and newsletters) apply on-demand publication or versioned inserts based on interest and demographics.

• Technical documentation (manuals, guides and instructions) are moving to electronic versions.

The products above comprise about 33 percent of the total print produced in the U.S. Another 36 percent of all print is in:

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Frank Romano Author's page

Frank Romano is Professor Emeritus at RIT School of Media Sciences.

Digital Printing: The Hot Markets