Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

• Catalogs (business, consumer and mail order) will contain inserts or cover wraps with information derived from past purchases.

• Directories (white/yellow pages, trade and organizational) are already generated from databases.

• Newspapers (daily and weekly) are considering digital printing for on-demand publication or versioned inserts based on location or interest.

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Frank Romano Author's page

Frank Romano is Professor Emeritus at RIT School of Media Sciences.

Digital Printing: The Hot Markets