Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

Printed Products Affected by VDP

All categories of print will be affected by VDP:

• Publishing-specific categories include books (mass-market, professional, elementary/high school, college and university press), and many will be versioned based on market. Photo books are a major opportunity for digital printing.

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Frank Romano Author's page

Frank Romano is Professor Emeritus at RIT School of Media Sciences.

Digital Printing: The Hot Markets