Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

Transaction printing is usually produced on continuous-feed monochrome devices that run at a few hundred pages per minute. (The terms “continuous feed,” “roll feed” and “web feed” refer to the same approach.) In the last two years, some companies have applied cut-sheet color printers for credit card and other transactional mailings.