Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

Transaction documents include:

Bills/Invoices 32%

Statements 24%

Policies 8%

Coupons 6%

Checks 5%

Contracts 4%

Pension/Retirement Info 4%

Proposals 3%

Account Information 3%

Purchasing/Trade Docs 2%

Other 9%

Now in Living Color

Transaction printing in color is growing as new full-color printers, both toner and ink-jet, enter the market. These machines will allow companies to include advertising messages as a part of the bill or statement and eschew the use of inserts. This gives rise to the concept of the “transpromo” document.