Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

Transaction printing is database printing. A large part of database printing involves financial information, such as statements and invoices, that we call “transactional.” Targeted promotional direct mail marketing pieces are also database printing, but are produced with different workflows by other areas of the company, such as the in-plant. Sheets or rolls may be pre-printed using offset litho or other ink-based processes, but variable data printing is needed to print the database on paper.