TransPromo Has Come Into Its Own, Notes Océ Expert at TransPromo Summit Session

"As a Platinum Sponsor of the TransPromo Summit, Océ recognizes the importance of helping customers stay current with the latest and best thinking on this dynamic opportunity," said Broadhurst. "Our panel offered attendees an understanding of what technology is real today, and how to implement it."

Broadhurst stated, "TransPromo has finally come into its own. The days of ‘spray and pray’ are over. As a result, the communication process has become more complex, but the more effective campaigns offer greater potential for higher response and success. Event-driven campaigns and personalized messaging at transactional speeds and volumes demand a higher level of response from technology vendors and marketing partners."