Training Customers--It's Your Job

Ultimately, the in-plant manager needs to use this knowledge to make a business case that can win over senior management. The POD case is best made not by comparing print output costs with those of offset, but by taking into account the total cost involved in the document life cycle, and the opportunities that can be gained. When such costs as storage, shipping and waste are included, digital POD is the economical alternative in many applications. Improved business results, such as increased response rates from personalized mailers, further bolster the POD argument.