Training Customers--It's Your Job

Managers also need strong marketing skills to better understand how their companies use documents and to fashion compelling pitches in favor of appropriate POD processes. And they need better negotiating skills to persuade upper management to fund POD development.

POD clearly benefits the print shop operation. It eliminates steps in the printing process, improving productivity; it reduces paper waste and storage; and it introduces valuable services based on management of digital information. These services foster closer relationships with customers and add value for them: