Vanderbilt University: Traditional, with Additional
Offset printing is king at Vanderbilt University Printing Services, but digital adds a crowning touch.
In addition to boosting the in-plant's digital business tremendously, Medical Center work has also allowed the shop to pick up some traditional offset work for patient education and Medical Center marketing. That overlap is very much in line with the in-plant's intentions.
"We're trying less and less to distinguish offset from digital, as well as university from Medical Center, and rather to have one operation that provides solutions for both markets and both venues," Fox declares.
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