From the Editor: Trade Show Woes

TIMES ARE tough for trade shows. Anyone who attended the first couple days of PRINT 09 in Chicago last fall will recall the deserted aisles and near-empty booths. In response, many vendors are rethinking their trade show strategies. Some have decided it's cheaper to fly prospects to their demo centers than pay to bring equipment and staff to a show. The news that Heidelberg, Komori and Mitsubishi Lithographic Presses all plan to sit out Graph Expo this fall struck many as a sign of things to come.