From the Editor: Redefining Your Purpose
"Put a QR code on an invitation, and now I have a map to get me to the event," observes Richard Beto, director of Document Solutions at The University of Texas at Austin, giving one example of how print and digital can work together. By linking a printed piece with online resources, QR codes add value to the piece. This also means designers no longer have to cram lots of information onto post cards and flyers, since the QR code links to those details. This allows the piece to be more eye-catching and creative. Advise your customers of opportunities like this and they'll start to see the in-plant as a provider of solutions, not just printing.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
