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• How to Market Digital Printing to Customers: Ricoh will show how to get customers excited about the possibilities so they can help you justify a digital press and identify applications best suited for a digital press such as variable data and PURLs.
• Key Criteria to Consider When Selecting Digital Equipment: Océ will share data on costs, equipment specs, capabilities, substrates, maintenance, consumables, and training , as well as possible problems you may encounter.
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