Top 50 Report Opportunity Knocks

Meanwhile, Debbie Pavletich at Briggs and Stratton says her shop has found cold-calling to be an essential part of revenue generation. The in-plant has been insourcing since 1996, and this year is ranked seventh out of the IPG Top 50 in insourcing revenue.

"It's mostly cold calling and direct sales," she says. "Buyers still want that personal contact."